HICKIES 2.0 - The Evolution of Shoelaces

Turn your shoes into slip-on & never tie again. Make them look, fit and perform better. Now with adaptive technology. #LifeWithoutLaces

About this project

 Here is our Press Kit.

There’s a new way to lace the shoes you love—the HICKIES® lacing system. Simply put, HICKIES® is a smart, easy to use lacing system that connects each pair of eyelets independently and makes your shoes look, fit, and perform better. With the HICKIES® lacing system any shoe becomes a slip-on that securely adapts to your foot’s movements, and renders knots and bows to be a sloppy look of the past.

Sneakers have evolved in every way except for shoelaces – they've been around since 3500 BC. Today shoes are made using the most advanced materials and latest innovations: we walk on chambers of air, wear custom memory foam insoles, and have threaded adaptative uppers. SO WHY DO WE KEEP LACING UP OUR SHOES WITH STRINGS?

By connecting each pair of eyelets as unit independent from the next, HICKIES® is the only lacing system that allows you to customize your fit with different levels of tension along your foot. Instead of a single lace running through the length of your shoe, each HICKIES® strap expands and contracts independently, working in tandem to respond to each flexing muscle and rotation of your foot. With HICKIES®, your shoe molds to every curve and arch, and fits like a glove.

Your sneakers will feel more comfortable and perform better than ever before.

HICKIES® is the only lacing system that allows you to adjust your fit and have different levels of tension along your entire foot. This is because the HICKIES® Lacing System is modular, meaning instead of one lace running through the length of each shoe, you have one strap per pair of eyelets. This gives you maximum control when it comes to customizing tightness, comfort, and style. The HICKIES® lacing system fits any sneaker. Experiment to find your perfect fit.

Would you like to watch a real demo? Join us on our livestream sessions. Please leave a comment with your questions here or email us directly at social@HICKIES.com and we’ll answer them in the next live stream.

Evolution never stops, neither do we. Over the last four years, we've been hard at work improving our original model. When you spoke, we listened. We’ve upgraded our original design to make HICKIES 2.0 stronger and sleeker than our 1st generation, creating a better footwear experience for all. We also dove into all the details and now offer two models in order to better fit ADULTS and KIDS shoes!

We spent the last two years working on HICKIES 2.0 and HICKIES KIDS, we have created two bible size books of drafts, drawings, sketches and research.

The HICKIES® lacing system is designed for … well, everyone! It's true, we aren't all athletes going on trail runs or hitting weights at the gym, but HICKIES® are universal. They fit perfectly into our lives so we can laugh, love, play, or just do what we do, in a simpler, more comfortable way. HICKIES® are for everyone looking for a better footwear experience and a #lifewithoutlaces.

FOR TRAVELERS. Easily slip your shoes on and off at security checks or when you want to get comfortable on a long flight.

 FOR RUNNERS. Run, uninterrupted! Loose or untied laces will never slow you down again.

FOR URBANITES. While blending in or standing out, keep your look streamlined and say goodbye to bows forever!

FOR PARENTS & KIDS. Make dressing fun for your kids and easier for you!

FOR ATHLETES. HICKIES 2.0 integrates smart adaptive technology that adjusts to your every movement for a perfect fit and optimized the performance.

 FOR EVERYONE!

It's convenient, easy, and saves time. You'll notice it once you never have to tie or untie your shoes again.

Rest assured, your shoes will always be secured. Run, walk, and play without interruptions.

Blend in or stand out. With HICKIES lacing system you have the option to use many different colors within the same shoe to create your own signature look.

No bows, no knots, and no bulky fasteners that hold strings in place. A clean, streamlined look.

HICKIES® is the only lacing system designed to be truly adaptive. You can use our different lacing techniques to tighten up or loose your HICKIES® and make your shoes more comfortable.

We’ve upgraded to the most advanced 8th generation of our proprietary material that combines memory adaptive technology with flexibility. It’s the same type of material Apple uses for their Apple Watch wristbands

Whether you're rocking New Balance or Vans, HICKIES® are for any kind of shoe, as long as they have eyelets. HICKIES 2.0 give you two size options: one slightly longer for adults (12+) and HICKIES Kids for children (4-11 yrs old).

HICKIES® 2.0 comes with 14 units per pack, and HICKIES® Kids with 10 – both enough for 1 pair of shoes! You will be able to choose between HICKIES® and HICKIES® Kids as well as which COLOR(S) you’d like once the campaign ends. Click that green button to get a set of your own!

We are using Backerkit for the rewards so you will be able to change your pledge even after the campaign ends. So go ahead and pledge now! Help us bring a better footwear experience to everyone!

Our company started with a Kickstarter campaign, a place where a crazy idea can redefine an industry. Since that first campaign, we continued with our mission of making every shoe fit and feel better. In that time, we never stopped the development process — researching, tweaking the design, and testing until we got it right. All to bring you the improved, patent protected, HICKIES 2.0 and HICKIES Kids.

We not only want to introduce you to an upgraded version of our original product, we want to make the Kickstarter community part of the second chapter of our story. This is why we decided to create a set of livestreamed events where we can interact with our first backers and new backers in real time, do live demos, give you an inside look of HICKIES behind the scenes, share ideas and creative processes, and bring you into our world. Kickstarter not only gave us a space to share our HICKIES dream with the world, it gave us a community to belong to and live a life without laces together.

Sign up for our live streamed events on the top of the page and prepare your questions, thoughts, and curiosity. We are looking forward to getting to know you better!

Show us how you live a #LifeWithoutLaces

Our team comes from all corners of the globe, so there was no better place to call home than the cultural melting pot that is New York City. It is a city that attracts dreamers and ambitious innovators from all over the world like a magnet. As such, it provided the perfect creative backdrop to get HICKIES off the ground. Together, Mariquel and Gastón, built a tight-knit team in Brooklyn, and got right to work. According to Biggie, spreading the love is the Brooklyn way, making it the perfect home for HICKIES.

     

HICKIES is a trademark of HICKIES, Inc., registered in the U.S. and other countries. HICKIES 2.0 and HICKIES Kids are protected by patents in the U.S. and in many other countries. US Patent 7,506,420 and US Patent 8,850,675 © 2016 HICKIES,Inc. All rights Reserved.